27.9.10

Beyonce For Dereon Tattoos


"With a sixties-pinup-girl meets-futuristic-biker-chick theme, Beyoncé and I really wanted to give our Deréon fall 2010 campaign a tough edginess,” said Tina Knowles, Deréon’s founder, creative director and designer. “We decided to invite Temptu to help us create custom body art for her to model with our fashions. The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves.” The tattoos are due on Nov. 1, and are available in both deluxe and basic packages. Designs include Deréon’s signature fleur icon, rocker bolts and chains, jewel baubles and spider designs. All are waterproof and designed to last for two to five days.The basic kits retail for $16 and will be available at Sephora stores in the U.S. and Canada, Sephora.com, Temptu.com and Dereon.com. The deluxe edition, $34 and limited to 500 pieces, will be available only on Temptu.com and Dereon.com. A waiting list is being taken
here. Industry sources estimate the line could do upward of $200,000 at wholesale.” (via WWD)

Temporary tattoos are a big hit right now. I'd like to know what you guys think though. Is this something you would wear and how often? Being tattooed myself, I most likely would not use temporary tattoos. I would just get the real thing. But I understand that not everyone's committed to such permanent art. Therefore, temporary tattoos would be a good substitute. Tattoos are becoming a part of fashion and it was only a matter of time. Are you guys liking what you see?

More photos after the jump.

1 comment:

  1. Wow she looks sexy with that tatoo. It was my first time seeing this photos.

    Marielle of dereon

    ReplyDelete